The Heart Behind Bloo & Ro
OUR STORY:
"Bloo is a tribute to where my heart began. Ro honors my Romanian roots and the family I cherish today. Together, they became Bloo & Ro."
Sometimes people ask me how Bloo & Ro began.
The truth is… it didn’t begin with jewelry.
It began with family.
I grew up in Bucharest, Romania, where beautiful things were treasured because they were rare. Jewelry wasn’t simply something you wore. It celebrated life’s milestones, carried memories, and was passed from one generation to the next. Even as a little girl, I learned that the most meaningful treasures weren’t the most expensive ones—they were the ones filled with love.
When I was 18 years old, I immigrated to America with dreams of building a new life. In my suitcase was one possession that meant more to me than anything else: a simple cross on a thin gold chain my grandmother gave me before I left Romania.
I still have it today.
Whenever I wear it, I’m reminded of where I came from, of my family, and of the woman who taught me that love is life’s greatest treasure.
My grandmother’s name was Livia, and she also gave me my middle name.
As the years passed and I began dreaming about creating my own jewelry brand, I knew I wanted to honor her. Bloo became my tribute—not because it literally came from her name, but because it came from everything she represented in my life: love, hope, kindness, and the courage to begin again.
Then life added another chapter.
As a little girl in Romania, I remember seeing the tiniest Chihuahua in a Paris Match magazine. At that time, color magazines weren’t easy to come by, so I would look through those pages for hours. I must have looked at that tiny Chihuahua in a little cup over and over again. I simply couldn’t believe a dog could be so small.
Years later, after moving to America, I met my first Chihuahua—and it was love at first sight.
I’ve loved dogs all my life, but Chihuahuas have always held a special place in my heart. They may be tiny, but they have enormous personalities and love with their whole hearts.
Today, my little Chihuahua, Leeloo, is one of the greatest joys in my life. In the Chihuahua world, her beautiful coat color is known as blue.
When I learned that, I couldn’t help but smile.
The name that had become my tribute to my grandmother suddenly found another connection in the little dog who fills my days with love and laughter.
The "Ro" part of the name honors two important parts of my life: my Romanian roots and my husband’s family name, Rodriguez. It’s a reminder that no matter where life takes us, home is carried in our hearts and in the people we love.
Family has always been the center of my life. My husband, David, and our children are my greatest blessing and my biggest supporters. They have celebrated every dream, encouraged me through every challenge, and reminded me to keep believing, even when the road wasn’t easy. Bloo & Ro may carry my name, but it was built with the love, encouragement, and unwavering support of the people I love most.
And that is what Bloo & Ro is really about.
It isn’t simply jewelry.
It’s about celebrating the people we love.
The memories we never want to forget.
The courage to begin again.
The little moments that become the biggest moments of our lives.
Whether you’re buying your very first piece, celebrating a milestone, remembering someone special, or simply treating yourself because you deserve it, my hope is that your jewelry becomes part of your own story.
Because the pieces we wear collect our memories right alongside us.
Thank you for taking the time to get to know me.
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Before you go, I’d love for you to meet one more member of our family…
Her name is Bloo.
She was inspired by the joy my little Chihuahua brings to my life every day.
I created Bloo as a gentle reminder to celebrate life’s little moments, love wholeheartedly, and always find joy everyday.
I hope she makes you smile every time you see her.
With love,
Yvonne, Founder
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